About Affordable Group

One roof. Three counters.

Affordable Group runs a supermarket, a coffee shop and a gym side by side. Our logo says it plainly: one roof for the group, with three counters underneath.

Group

Pine green is the roof: the group, the card, and everything we do together.

Market

Marigold for the supermarket, and for every price tag and offer.

Café

Clay for the coffee shop: warm, a little roasted.

Gym

Cobalt for the gym: steady, clear and full of energy.

"Affordable" is a promise about price, not about quality. We look for fair prices and good value every day, and we never cut corners on freshness, cleanliness or how we treat the people at our counters.

Behind the counter

One team, one set of books.

The three businesses share one supply chain, one finance team and one view of how the day is going. That is how we keep prices fair and shelves full.

Bought once, priced once.

Every item, price and barcode is set up in one place and sent to every till, so the shelf, the till and your receipt always agree.

Stock that follows the date.

Deliveries are logged with batch and best-before dates, and stock moves between our locations without losing them. The oldest goes out first.

Counted every evening.

Each till is cashed up and reconciled at the end of the day.

Waste we can see.

Anything damaged or out of date is recorded with a reason, so we order smarter.

Your data, kept apart.

Gym members, café regulars and shoppers each hear only about what they signed up for.

Sell to us

Supply the Market, the Café or the Gym.

We work with growers, wholesalers and makers of every size. Our buying process is clear, so you know when you will be paid.

  1. Get in touch

    Tell us what you supply using the form below. Our buying team will reply within a week.

  2. Receive an order

    Every order comes as an approved purchase order with quantities and prices agreed up front.

  3. Deliver

    We check goods in against the order and record batch and best-before dates at the door.

  4. Get paid

    Your invoice is matched to the order and the delivery, then paid on the agreed terms.

Visit us

Open seven days a week.

All three counters are under one roof in Freetown.

Market
  • Monday to Saturday7 am to 9 pm
  • Sunday9 am to 6 pm
Café
  • Monday to Saturday7 am to 8 pm
  • Sunday9 am to 5 pm
Gym
  • Monday to Friday5:30 am to 10 pm
  • Weekends7 am to 7 pm
Get in touch

Ask us anything.

Questions, suppliers, job applications or feedback on your last visit. We read every message and reply within two working days.